For some time I have touted Pandora.com as a great service for music listeners. It's an internet music source allowing users to create or 'program' the station they like, playing the genres of music they prefer (see item bwlow). So, word that Pandora may increase the number of audio ads caught my asttention. CEO Joe Kennedy said Thursday that Pandora's audience mirrors that of traditional radio listeners and that increasingly people are listening more outside of the PC environment. Kennedy added “We don’t want you looking at an ad while you’re driving,” he said. “Pandora is not just something you do on the computer; it’s something you listen to on the home stereo, something you listen to in the car, so we will utilize a wide range of advertising forms.” That opens the door to more audio ads.
Fans may say "Wait! Don't Do That! We like the service because it's everything traditional radio isn't." Very few commercials and the listeners has some control over the music they hear.
But let's face it Pandora wants to make money, so the company was looking at introducing additional premium subscription offerings, although it continues to believe that the “vast majority” of Pandora users will access it via a free, advertising-supported model.
Currently, Pandora charges $36 annually for its premium service, which promises zero audio or visual ads. Some 400,000 users tune-in daily on their Blackberries or iPhone. Increasing ads would surely drive more users toward a premium subscription. Do the math.
First Citi Field Streaker
38-year-old Craig Coakley made a bet with his boss that he'd streak across Citi Field with a stuffed monkey jockstrap. He succeeded! Now he's never allowed back to Citi Field again.
Not only is he banned for life from Citi Field, but Coakley also faces up to $5,000 worth of fines and a year in the clink for his semi-nude dash. Coakley, a plumb-ah for Tri-County Plumbing in Floral Park, didn't think he'd get in so much trouble
Not only is he banned for life from Citi Field, but Coakley also faces up to $5,000 worth of fines and a year in the clink for his semi-nude dash. Coakley, a plumb-ah for Tri-County Plumbing in Floral Park, didn't think he'd get in so much trouble
Race To Watch
Florida for the U.S. Senate seat being vacated by Mel Martinez. Many pundits expect Gov. Charlie crist to be a shoo-in. But there is an anti-Crist giving Repulicans a choice in Florida. It's Marco Rubio, a Cuban-American first elected to serve in the Florida House of Representatives in 2000, at the age of 29, he became Speaker at age 35. Throughout his career, he has promoted a conservative philosophy of limited government. He counts former Gov. Jeb Bush as one of his most important political mentors. Learn more from the National Review.
The Good News (And Bad)
Good: 'Radio' makes it into the Top of the Yahoo Buzz'. Bad: It's not terrestial radio, it's Pandora Radio on the internet. It is good, although I find some irritations with it. The biggest: whenever I click on one of my stations the same songs seem to come up in the first few selections. But you can click on 'rest for a month'. Here's the Buzz List.
Good: 'Radio' makes it into the Top of the Yahoo Buzz'. Bad: It's not terrestial radio, it's Pandora Radio on the internet. It is good, although I find some irritations with it. The biggest: whenever I click on one of my stations the same songs seem to come up in the first few selections. But you can click on 'rest for a month'. Here's the Buzz List.
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